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The Importance of Apps and Websites for E-Commerce Businesses

There is no one who can neglect the current influence of mobile platforms, especially e-commerce businesses who are observing a notable spike in customer visits to their sites from mobile devices.

The worldwide market share of mobile commerce is assumed to touch more than 60% by 2017 and by 2020, it is expected that the revenue produced by mobile commerce will be over $200 billion.

However, that does not mean that the web platform can be completely ignored in favour of the mobile platform, or that having a web application will not allow you to touch a greater market share.

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Many people nowadays prefer the mobile platform for e-commerce shopping. Researchers have also pointed out that the rate of people who add items to cart from a desktop are 2.78%, but this does not mean that they always make a purchase. On a mobile platform, the add-to-cart rate is 4.7%, and the conversion rate is 80%. Both are used by customers to make purchases, and both should be considered by business owners looking to sell their products & services on the web.

The Difference between Apps and Websites:

Responsive Website, Mobile Application or Both?

It has become crucial for all websites and web applications to be responsive or adaptive, as they can now be reached from a smart phone, desktop or tablet. Business owners have to work with this fact when they are planning out how to release their e-commerce solution.

It is also important to take into account the fact that Google now prioritizes websites and web applications that are optimized for mobile devices. If your web application is not optimized for use on mobile devices such as smart phones and tablets, but your competitor’s application is, Google will prioritize your competitor over your business.

Requirement for a mobile application

Smart e-commerce businesses in today’s day and age have a mobile app developed alongside a responsive website for their business. Some businesses have tried using mobile applications alone instead of development of a new website, but it is normally beneficial to have both. The decision between apps and websites is an important one for many business owners, what it usually comes down to is your customers. What do your customer’s use more regularly, and how do you want to interact with them?

A lot of the time, customer preference varies; many development companies recommend the development of both a mobile and a web based application. It cannot hurt for your business to be available everywhere to your customers.

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Features In Custom Restaurant Mobile App That Will Help In Branding

Branding is a crucial part of restaurant marketing just like any industry. And nothing can do branding for a business as good as a mobile application, which is why many owners are turning to custom applications for restaurant. However, there are numerous similar applications in the market.

How will your app survive in a tough competition? How will you set your business apart from others and make a name for yourself? These are the questions that trouble every restaurant owner when they decide to get a custom mobile app. However, answer for these questions is not that difficult. You can easily do it by adding specific features in your application including –am-restaurant-app

Personalized information – With a mobile application, you can provide personalized information to your patrons. For example, you can offer special discounts or deals to your loyal customers, which will set your brand apart from the industry competition. In addition, you can design deals on the basis of location effectively earning more sales and app users.

Custom looks – In your restaurant’s app, you can get custom looks and appearance. You can get your brand’s colors, graphics, logo etc., added in it to get a distinguished look. And, your patrons will remember what they see, which is necessary for branding.

Social sharing – Since social media is an important part of restaurant marketing, it is essential that you can use and benefit from it at any platform. And, mobile apps are no different. You can add social sharing features in your custom mobile app to provide your patrons the option to share and like your restaurant’s food on social media platforms like Facebook, Google+, Twitter and more.

A mobile app in itself is a branding method that can be very beneficial for your business. And all the other benefits followed are just like the cherry on top that makes the whole deal a lot sweeter.

Restaurant Mobile Apps – New Age Marketing Tool For Your Business

Mobile apps are the new marketing tool used in place of responsive websites for business and promotion of business purpose. To make your restaurant’s reach to the next level of customer base, it is crucial that it has a customized app for extending its services. There are many benefits associated with Custom mobile apps for restaurants:

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High sales pitch

To create more convenience for your customers, an effective way is to create mobile app for the restaurant so that they can place orders and do advanced booking easily. You can provide them menu online along with other services like reservation of table and discount offers for repeat customers.

Inspire loyalty among your customer base

Restaurant usually have repeat customers which really works out well when the number of repeat customers double up when you have customer loyalty program included in the app. The number of times,customer visits the restaurant they get bonus points and after certain level, they get discounts and a free meal as rewards. The famous recipes can also be shared with the customers on the app, keeping them entertained and these extra features can make customers return to your restaurant.

Enhanced marketing

Promotion is the most important step in the marketing of your restaurant. So mobile app lets you search features, booking forms, and push messages which act as a very efficient tool in advertising and connecting with your customers. Direct interaction with the clients helps reminding them about the services your restaurant delivers.

Brand awareness among the clients

Mobile app will let the logo and the name of your restaurant be on a the phone screen, just fingertips away. And the more they notice it, the more they will use it and they will be favourably disposed toward ordering from your service.

3 Things Not To Overdo In Restaurant App

Mobile apps are known to bring immense sales and revenue for different businesses regardless of their industry or market. And, restaurant businesses are no different. For restaurant owners, it has become a necessity to get custom mobile apps to achieve more clients and sales for their business.

Since, the development work is something that should be left to professionals, businesses look for IT firms that can develop iPhone or android restaurant app for owners. Still, you need to understand that your custom application require a perfect balance of various aspects. But during the development work, there are certain things that are overdone.

Some of these things are mentioned below

Features – Overdoing the features is a common mistake that many developers or business owners make during the restaurant app development. When a customer uses the application, too many features can make it confusing them. This confusion can cost of customers, sales and even revenue.

It is essential that you application has all the necessary features. But you should pay special attention to the list of features to ensure that there are no unnecessary ones.

Information – This is another thing that is overused in restaurant applications sometimes. Providing information to clients regarding your business, services and products is vital. But overdoing it, is not. No one likes to read lots of content, policies etc., while ordering food through an app as it gets a bit annoying.

You should be careful to provide essential information to clients to ensure them that your business is reliable. But, do not over share.

Animation – Animation is another thing that is added in mobile apps. However, adding too much animation in the application can make it heavier as well as annoy users. It may seem fun and interesting for the first time when users use the application, but its gets old with time. So, be careful while adding animation.

An Easy Way to Streamline Your Business

restaurant_headerIs your restaurant business taking advantage of online apps? Your competitors probably are! One thing that will always be in demand is, food. Running a restaurant is a flourishing business, but specialized tools are required for smooth-running of the restaurant.

Restaurant owners need to advertise their business for maximum profit. An Android restaurant app for owners will not only be beneficial in terms of marketing, but also help in providing better customer service.

Getting a mobile app for your restaurant is a cost-effective way to streamline your business. It will be helpful in not only managing your investments and returns, but also to coordinate with the staff, chefs and even your suppliers.

The following restaurant apps for owners can help them run their business more efficiently.

  • Apps for reservations: Not very long ago reservations were made exclusively through phones. That arrangement has way too much room for errors and mismanagement and may end up frustrating a paying customer. Avoid this by enabling reservations through app.This will make it easy for customers as well as the owner. The customers will make their reservations through app, and the owner can easily keep track.
  • Apps for menus: Changing the menu or changing the price list, costs extra money and lots of work. The online apps have made the task of changing the menu easier. Restaurant owners can simply change the menu or the price, by logging into their online account.
  • Staff Scheduling: There should always be enough staff working to serve the customers. By using the staff scheduling feature of a mobile app it becomes a lot easier to manage the staff coordinate leaves and off days. Online scheduling app will eliminate most of the challenges associated with staff management.

These app will surely boost your productivity, manage your time and resources, and satisfy your customers. Android apps for restaurant owners is a win-win approach.

3 Must Have Features In Restaurant App

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A mobile app is a necessity for restaurant businesses in today’s age when most customers prefer to choose dishes, get food and pay for it just with few clicks on their smartphones. Traditional methods of offering food, receiving payments and even marketing have changed since mobile apps entered the food industry.

Mobile applications brought restaurants in the hands of patrons. However, there are certain features that you should not miss in your application, whether you are getting a new application or getting its old format changed. The app company that is working on your restaurant’s app development, should include following three features for you –

  1. A detailed menu – It is vital to include a detailed menu in your restaurant application so that the clients can choose from multiple options. It also shows the variety of food you are offering. You can define your specialties in menu and make clients want more of your delicious food items.

Menu also promotes your business as you show the variety of dishes you are offering. List of delicacies along with pictures (if included) encourages patrons to buy more.

  1. Social media features – What can be more beneficial for your restaurant than customers praising your dishes on social media platforms like Twitter and Facebook? Nothing, right? This is the reason why it is advised to include social media features in restaurant application. These features allow your customers to share their favorite food items on social medial platforms with their followers or friends.

Furthermore, it improves your business’s online presence as your Facebook or Twitter profile gets more likes and shares.

  1. Integration with payment gateways – Integrated payment gateways in restaurant apps have made it easier for patrons to pay for their food from the comfort of their homes. These gateways should be added in your application so that your clients can make payments through their phones.

Add these features in your restaurant app to make the most of the latest mobile technology for your business.

How Having a Mobile App Can Improve Your Restaurant Business

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Undoubtedly, mobile apps for restaurants are of great use to many business entrepreneurs and offer great features such as interaction between clients and business owners, usefulness that helps them to benefit their business.

This is the reason why app is called as an effective marketing tool for restaurant owners.

Following are some of the reasons why restaurant owners should make use of these mobile apps-

  • The first reason why this app is an effective tool and why it should be used is because it can present your restaurant’s business in a better way. Earlier people use to take help of logos, message boards, pens, calendars and many other useful items that somehow kept their businesses in reach of their customers. However, if we talk about mobile apps, then these apps are new evolution in today’s generation.

  • The other major reason is that through the amazing features of the app, it allows the customers keep themselves updated with the latest trends. In addition, if GPS functioning is included in the app, then it becomes easy for customers to locate them through business and even they can find new deals, and do much more.

  • In today’s world, customers always want to use mobiles rather than carry laptops with them. If customers download your restaurant’s app, then it would become easy for them to perform all the functions easily such as going through restaurant’s menu, transactions, and many other functions.

  • One of the most important reasons of using this app is that you can easily update the menu by adding your new dishes. Gone are the days when you had to update the menu card manually. It also becomes easy to target particular audience and do other sorts of work based on user’s information. One can also include promotional deals for the customers in order to grab their response.

  • Lastly, the app allows the customers to post their feedbacks. This is the great idea to make good relation with the customers.