The Importance of Apps and Websites for E-Commerce Businesses

There is no one who can neglect the current influence of mobile platforms, especially e-commerce businesses who are observing a notable spike in customer visits to their sites from mobile devices.

The worldwide market share of mobile commerce is assumed to touch more than 60% by 2017 and by 2020, it is expected that the revenue produced by mobile commerce will be over $200 billion.

However, that does not mean that the web platform can be completely ignored in favour of the mobile platform, or that having a web application will not allow you to touch a greater market share.


Many people nowadays prefer the mobile platform for e-commerce shopping. Researchers have also pointed out that the rate of people who add items to cart from a desktop are 2.78%, but this does not mean that they always make a purchase. On a mobile platform, the add-to-cart rate is 4.7%, and the conversion rate is 80%. Both are used by customers to make purchases, and both should be considered by business owners looking to sell their products & services on the web.

The Difference between Apps and Websites:

Responsive Website, Mobile Application or Both?

It has become crucial for all websites and web applications to be responsive or adaptive, as they can now be reached from a smart phone, desktop or tablet. Business owners have to work with this fact when they are planning out how to release their e-commerce solution.

It is also important to take into account the fact that Google now prioritizes websites and web applications that are optimized for mobile devices. If your web application is not optimized for use on mobile devices such as smart phones and tablets, but your competitor’s application is, Google will prioritize your competitor over your business.

Requirement for a mobile application

Smart e-commerce businesses in today’s day and age have a mobile app developed alongside a responsive website for their business. Some businesses have tried using mobile applications alone instead of development of a new website, but it is normally beneficial to have both. The decision between apps and websites is an important one for many business owners, what it usually comes down to is your customers. What do your customer’s use more regularly, and how do you want to interact with them?

A lot of the time, customer preference varies; many development companies recommend the development of both a mobile and a web based application. It cannot hurt for your business to be available everywhere to your customers.


How to Interact with Your Customers with a Custom Mobile App

Every business can benefit from having good interactions with its customers. This makes it more possible that customers will remain loyal to your business, rather than switching over to the competition. With multiple mobile app service providers offering myriad of services it becomes essential to have the right type of mobile app for your business

Always remember customers are the foundations and pillars of a business that stand the test of time and drive profits year after year. Take a minute to look at the largest and most reputable organizations and recognize the techniques they’re using to engage with their customers, and make their customers a part of their business development and vision.

quickly_place_orders.pngSo, it’s quite crucial to know that what is the best way to interact with your customers. If you are running a business and want to know the answer of the same question, you are at right place. Here, is mentioned the effective methods which can assist you and guide you in order to make sound and healthy relations with your customers.

  • Always be professional and polite when engaging with your customers:

There is no denying that first impression is the last impression. So, make your employees to be professional in their interactions with customers. This is the best way to build the user base of your custom mobile app.

You may provide your employees with some special training in this regard. It will not only increase their confidence but also make your business and mobile app more successful.

  • Be Aware of products or services:

Employees should have adequate knowledge about the benefits of your custom mobile app when a customer asks about it. So, always make your employees knowledgeable enough to answer all queries of customers.

  • Always take feedback and put it to action:

It is the best approach to improve your customer service and keep in touch with customers. You should ask your customers for feedback about your company, services or products and execute your policies as per their suggestions.

  • Keep all things Simple:

Simplicity is key when talking about the success factors of custom mobile apps for businesses. People prefer simple and well-designed websites and mobile apps. Therefore, always make sure your services and processes are simple so that customer can easily understand them. A good app interface will make for an easy to use mobile app, and an overall positive user experience.

Features In Custom Restaurant Mobile App That Will Help In Branding

Branding is a crucial part of restaurant marketing just like any industry. And nothing can do branding for a business as good as a mobile application, which is why many owners are turning to custom applications for restaurant. However, there are numerous similar applications in the market.

How will your app survive in a tough competition? How will you set your business apart from others and make a name for yourself? These are the questions that trouble every restaurant owner when they decide to get a custom mobile app. However, answer for these questions is not that difficult. You can easily do it by adding specific features in your application including –am-restaurant-app

Personalized information – With a mobile application, you can provide personalized information to your patrons. For example, you can offer special discounts or deals to your loyal customers, which will set your brand apart from the industry competition. In addition, you can design deals on the basis of location effectively earning more sales and app users.

Custom looks – In your restaurant’s app, you can get custom looks and appearance. You can get your brand’s colors, graphics, logo etc., added in it to get a distinguished look. And, your patrons will remember what they see, which is necessary for branding.

Social sharing – Since social media is an important part of restaurant marketing, it is essential that you can use and benefit from it at any platform. And, mobile apps are no different. You can add social sharing features in your custom mobile app to provide your patrons the option to share and like your restaurant’s food on social media platforms like Facebook, Google+, Twitter and more.

A mobile app in itself is a branding method that can be very beneficial for your business. And all the other benefits followed are just like the cherry on top that makes the whole deal a lot sweeter.

4 Benefits Your Restaurant Business Can Gain With Mobile Apps

Mobile applications have made their presence known in every industry and business as more customers are choosing the convenience of online selection and payment over the traditional shopping. Restaurant industry has also been affected with the increasing influence of mobile apps. Still, many owners question the value of custom mobile apps for their smart restaurant.

Custom Mobile Apps For Restaurant benefits
Mobile Apps For Restaurant benefits

So, here are the four benefits that your restaurant business, whether it is small or big, can gain with a mobile application.

Improved presence – To survive in such competitive industry, it is essential that your restaurant has a good presence in market. Mobile applications give you such presence among clients as people now prefer to have an app in their smartphones to order food instead of going out and visiting a diner. So, if you have an app for your clients, it will only help you in the long run.

With features like social media sharing, you will only gain increased online presence as your clients can share or like their favorite food items on social media.

Easy access to information – With this option, you can provide an easy access to information about your business to your patrons. They can see menu, price, new updates, offer, deals and many more on your application, which keeps them updated. Offering essential information clarifies your business’s image and increases credibility too.

Branding – A restaurant mobile app gives you the perfect platform for branding and making your business distinct from others in market. Make your restaurant stand out and obtain all the benefits that branding brings.

Improved customer service – Is it not better that your patrons can order their food as well as pay from their mobiles from the comfort of their homes? Compared to ordering food at the restaurant and then waiting for check is not something that every customer wants. So, if you have the chance to change and gain profit, why not opt for it?

Above mentioned four benefits are enough to convince any restaurant owner to choose mobile applications. The increasing number of restaurant owners opting for such options shows how well an app can benefit a business.

How To Increase Sales In Your Restaurant Business

Do you have a mobile app for your restaurant? It is unfortunate if you do not have your own mobile app or even a website. Some owners avoid this because such investments are expensive for them or they consider it unnecessary.  If it is so, then you have lost a good deal of work and profits. There are many companies which can develop a reasonable mobile app for restaurant owners.


The owners should realize that the potential customers are becoming increasingly mobile and they search for information about restaurants through their mobiles. This helps them to save time and is keeps them well informed about the services.

Now that you have decided to get an app for your restaurant, it becomes important to know the essential features that your app should have. The success of restaurant apps depends on following factors:

Location based marketing

In the online marketplace, location-based marketing is very important. If this feature is well managed in your mobile application, there is no way your customers will be off- targeted.


For the success of any business, it is important to loyal customers. Acquiring new customers is far more expensive than retaining the old one. And any mobile app will help you in this attempt. You can offer some incentives to stay loyal to your restaurant. You can also offer display discounts on your app for the customers. This will keep the customers engaged to your app.


A convenient ordering functionality is a must for all the restaurant apps.  Attention should be paid to this basic feature.

The above mentioned features should be paid attention to when developing custom made mobile app. Experienced app development company will provide you all the required services.

Restaurant Mobile Apps – New Age Marketing Tool For Your Business

Mobile apps are the new marketing tool used in place of responsive websites for business and promotion of business purpose. To make your restaurant’s reach to the next level of customer base, it is crucial that it has a customized app for extending its services. There are many benefits associated with Custom mobile apps for restaurants:


High sales pitch

To create more convenience for your customers, an effective way is to create mobile app for the restaurant so that they can place orders and do advanced booking easily. You can provide them menu online along with other services like reservation of table and discount offers for repeat customers.

Inspire loyalty among your customer base

Restaurant usually have repeat customers which really works out well when the number of repeat customers double up when you have customer loyalty program included in the app. The number of times,customer visits the restaurant they get bonus points and after certain level, they get discounts and a free meal as rewards. The famous recipes can also be shared with the customers on the app, keeping them entertained and these extra features can make customers return to your restaurant.

Enhanced marketing

Promotion is the most important step in the marketing of your restaurant. So mobile app lets you search features, booking forms, and push messages which act as a very efficient tool in advertising and connecting with your customers. Direct interaction with the clients helps reminding them about the services your restaurant delivers.

Brand awareness among the clients

Mobile app will let the logo and the name of your restaurant be on a the phone screen, just fingertips away. And the more they notice it, the more they will use it and they will be favourably disposed toward ordering from your service.

Why Mobile Apps Are Important For Restaurant Marketing?

Promoting a business is as important as providing quality products as both are essential to attract patrons. And, these rules apply to restaurant businesses too. Since there is so much competition in market, restaurant owners are finding new and innovative methods of promoting their businesses. Custom mobile apps for a restaurant are one of these methods.


But why, mobile apps? How they are important for restaurant marketing? Well, here is the answer.

To provide easy access to clients – In this industry, it is becoming more and more important to provide easy product or services access to patrons. And, nothing can be a better method for this than a custom mobile application. Customers can easily go on the app in their mobile phones to find the food item they would like to order. They can browse through your restaurant’s menu and choose what they want.

If the option is provided, patrons can even pay for their food through mobile applications via online payments.

To promote business on social media – In custom mobile apps, you get the chance to promote your business on social media platforms like Google+ and Facebook. Patrons can like or share your products on social media through the features integrated in your restaurant application.

To increase online presence – Getting an app can be helpful in increasing your online presence. The more customers share and like your business on social media through mobile application, the more your online presence will increase. And, it is a common fact that online presence is essential for a business in today’s internet age.

To attract patrons – Offering discounts, coupons along with special offers has always been an effective method of attracting customers. And, now you can do it in a more personalized way through restaurant’s custom mobile application.

As the aforementioned facts make it clear, mobile apps can play a vital role in promoting your restaurant business.